Homoglyph attack
Replacing a character in a domain with a visually identical one (often a Unicode lookalike) so the URL passes a glance test.
A homoglyph is a character that looks like another character. The Cyrillic "а" looks identical to the Latin "a" on most screens; the digit "0" looks like the letter "O"; "rn" together resembles "m".
Attackers use this in two ways. Internally — substituting one character within an ASCII domain (paypa1.com, micr0soft.com) — and externally, with full IDN/Punycode domains using non-ASCII characters that render identically to the real brand.
Browsers warn on most cross-script IDN homographs now, but mixed-script attacks (Cyrillic а inside an English word) and digit/letter substitutions still slip through.
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